Lotte Duty Free Myeongdong Main Store is Korea's largest downtown duty-free shop located in the heart of Myeongdong, Seoul, operating as a large shopping space from the 9th to 12th floors of Lotte Department Store Main Branch.

Featuring luxury brands such as Chanel, Hermès, and Louis Vuitton, along with cosmetics, perfumes, fashion, liquor, and over 850 global brands, it offers the convenience of enjoying diverse category shopping all in one place.

Directly connected to Euljiro 1-ga Station, it boasts excellent accessibility and is located near major tourist attractions such as Myeongdong, Namdaemun, and City Hall, making it easy to include in your travel itinerary.

With various amenities including a VIP lounge and rest areas, this urban duty-free shop provides a leisurely shopping experience that goes beyond simple shopping.