LANEIGE Seoul is the brand's first global flagship store opened in Myeongdong, an experiential beauty space embodying the 'OPEN TO WONDER' philosophy.

Using AI skin analysis and color matching technology, you can create customized Cream Skin, cushions, and Lip Sleeping Masks.

Through patented manufacturing robots and advanced beauty tech, products tailored exclusively for you are completed on-site.

Offers hyper-personalization services including up to 45 lip combinations, 150 color data options, and 25 skin solutions.

Beyond a simple store, it's a new K-beauty experience destination combining beauty, technology, and design, delivering differentiated experiences to global customers.