





29 Apostrophe is an emotion-centered fragrance brand that expresses personal feelings and stories through scent.
Based on naturally-derived ingredients and delicate perfumery, it presents deep and diverse fragrance products.
Through scents themed around emotions such as 'comfort' and 'encouragement', it is designed to help customers discover their own stories.
The space is designed to be calm and sensory, allowing customers to experience both scent and atmosphere together, maximizing the brand experience.
It is an experiential store where you can directly sample various fragrances and discover your own preferences and sensibilities.