Tune

✨ Sensational Lifestyle Select Shop, TUNE

TUNE is a new concept store created based on the experience of thisisneverthat, which has represented Korea's youth culture.​

🧴 Curation of Various Brands and Artist Products

We curate and introduce products from various brands and artists, including fashion, beauty, and objects.​

🏙️ A Space Adding Sophisticated Aesthetics to Seongsu-dong's Atmosphere

The minimal yet sensational space composition provides visitors with an inspiring experience.​

🌟 From Trendy Local Brands to Emerging Designers' Works

You can discover diverse selections ranging from trendy local brands to emerging designers' works.​

🤝 A New Platform for Brand and Consumer Interaction

Beyond being just a shopping space, TUNE is establishing itself as a new lifestyle platform where brands and consumers interact.

TUNE Seongsu is a new concept store created based on the experience of thisisneverthat, which has represented Korean youth culture.

The store curates and introduces various brands and artist products including fashion, beauty, and objects, offering visitors an inspiring experience through minimal yet sensible spatial composition.

From trendy local brands to emerging designers' works, visitors can discover diverse selections, and TUNE has established itself as a new lifestyle platform where brands and consumers interact, beyond just being a shopping space.