The Dickies Seongsu store is an offline store based on the heritage of the American workwear brand.

It features clothing with durable materials and functionality, centered around pants, shirts, and jackets.

It proposes fashion that reinterprets designs originating from workwear into modern street style.

The brand's heritage is reflected in the space through industrial and vintage-inspired interior design.

It provides a trendy fashion experience for consumers who pursue both practicality and style.