Hemeko Hongdae Branch
헤메코 홍대점
· Seoul, Hongdae









HEMEKO LAB is an online and offline beauty platform led by hair stylist and creator 'Kiu Ssaem'.
It operates a new type of K-beauty business model that combines private brand (PB), online commerce, and offline stores.
It aims to create an experience-centered retail space in the form of a 'K-beauty convenience store' rather than simple product sales.
It develops brands and products in collaboration with various experts such as makeup artists, skin specialists, and creators.
The goal is to build a platform ecosystem that connects K-beauty indie brands with the global market.