LINE FRIENDS SQUARE Myeongdong is a large flagship store where you can discover a wide variety of LINE FRIENDS character merchandise all in one place, offering an experiential shopping space located in the heart of Myeongdong.

The store features an extensive range of dolls, stationery, and lifestyle products featuring popular characters such as Brown, Cony, and Sally.

With themed spaces and photo zones on each floor, it offers more than just shopping—you can enjoy a complete brand experience.

Located along the Myeongdong tourist route, this store is ideal for visitors looking to enjoy souvenir shopping and photo opportunities together.