Lotte Duty Free World Tower is a large downtown duty-free shop located on the 8th-9th floors of Lotte World Tower & Mall in Jamsil, Seoul, offering a premium shopping space connected to a landmark complex.

The store features a wide range of categories from global luxury brands such as Chanel, Hermès, and Louis Vuitton to cosmetics, watches, and fashion, with particular strengths in its K-Beauty specialized zone and luxury brand lineup.

Located within a complex tourist space that includes Lotte World Tower, observatory, hotel, and shopping mall, it is characterized by the ability to enjoy shopping and sightseeing simultaneously.

With excellent accessibility directly connected to the subway, it is a premium duty-free shop suitable for customers who want to enjoy leisurely duty-free shopping in the city center.