BBC Earth Seongsu is an eco-friendly lifestyle store based on a brand philosophy of protecting nature and the environment.

The store features clothing and outdoor products made from recycled materials and sustainable fabrics.

Throughout the store, messages about environmental protection and sustainability are reflected to create empathy for the brand's values.

It proposes outdoor styles that can be worn in everyday life by considering both functionality and design.

Located in the trendy Seongsu commercial district, it provides a brand experience targeting the MZ generation who value both the environment and style.